The purpose of the Voice of the Customer committee is to promote member unit and society research opportunities, participate in questionnaire development and conduct analysis which will provide useful and applicable information to the Section and the Society.
Our objectives to achieve our purpose include:
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Reviewing ASQ Section Member Satisfaction Surveys
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Reviewing ASQ's Voice of the Customer Summary Reports
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Aligning VOC activities with the ASQ HQ's President's Race to Retain.
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Working with Section SLT to set goals/metrics to support the business plan as it relates to VOC data collection and analysis.
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Working with SLT to collect and utilize VOC data to recommend appropriate programs and services.
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Working with the Communications Committee in an effort to ensure all members are contacted using their preferred method, if possible.
Our goals include:
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Conducting member surveys at each Professional Development meeting, asking specific, targeted questions for "honest" responses.
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Conducting annual membership survey using ASQ HQ's Qualtrics
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Developing incentive plan for members who respond to surveys
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Making recommendations [from survey results] for and working with the respective SLT Chairs
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Reviewing the current monthly communication efforts to ensure all members are being reached.
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Miguel Lozano
Voice of Customer Chair
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